Consumer Consciousness is Social Justice

Consumer Consciousness is Social Justice

I really enjoyed the section on money from 1 Giant Leap. Although not hyper politically active, I am a passionate believer in the general messages that this portion of the film conveyed. Each dollar spent represents a vote in my opinion and that these votes should be cast judiciously. While each cause has an effect, the same is true of commerce. While Walmart may represent the pinnacle of the capitalistic system embraced by the western world – it is without question that each contribution to their bottom line promotes less than favorable business tactics. If a product is cheap, it is that way for a reason… Unfortunately, this level of cognizance is not possessed by most people. Most people, compelled by constant advertising, simply do not care. Another group is simply unaware.

Social media has become a champion of spreading “socially good” messages like this one. Viral videos and networking sites have allowed unconventional film makers to produce films that cause people to change their perspective and act for a cause. While this video has a message with which I can align, “socially good” is a term that is individually defined. Online video helps to increase the audience to define what “socially good” really is and the social networks that exist provide the forum for this debate.

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